Good Geofencing = Smart Marketing: How Geofencing Advertising Can Help You Target Your Audience and Eliminate Waste in Your Digital Marketing Campaigns Have you ever walked out of a local business and been prompted on your smartphone almost immediately by Google to write a review? If so, you were targeted using geofencing technology. While there are many ways to employ location-based mobile advertising tactics, the practice
Ready, Step, Goal! Whenever someone is embarking on a new workout or nutrition program the first question they are typically asked by the health or fitness professionals is this: "What are your goals?" While this is a question important to any transformation process, Ariel doesn't agree with this being the most important place to start. This approach tends to lead people down a path of big swings
Travel is back… finally. But how you travel moving forward will determine everything. To me the luxury travel industry was already hanging on by a thread. Over the last five years, the industry – in a bid to accommodate millennial travelers and social media influencers – has changed so much, it has lost sight of the true meaning of luxury, personalization, and service. Now
Located at the intersection of the palm tree lined North Doheny Drive and historic Sunset Strip, The West Hollywood EDITION symbolizes the modern luxury intersection where West Hollywood meets Beverly Hills. For those unfamiliar with the EDITION brand, this new generation of luxury was conceived by Ian Schrager in a partnership with Marriott International as an unexpected and refreshing collection of individualized, customized, one-of-a-kind
Due to the forceful impact of COVID-19, many small businesses are in dire need of assistance. In partnership with the Beverly Hills Chamber of Commerce, the Small Business Development Center (SBDC) hosted by El Camino College offers a number of resources to aid small businesses by providing critical and condensed information during this difficult time. Below is a list of frequently asked questions
The State of Luxury: Power Panel Series with Ann Shatilla (formally known as the Power Breakfast Panel Series) is one of the Beverly Hills Chamber’s most educational Signature Events. With content centered around the luxury market, this exciting and fast-paced corporate teaching seminar provides attendees with extensive and concrete business tips for ALL businesses. The event begins with a breakfast reception which offers the
By: The Copper Key How consumers experience events is changing. The Experiential Marketing and the Entertainment industries are changing events by encouraging collaboration to ensure guests get a truly immersive experience. Industry Events used to be boring. You’d dress up to sit at a table, eat a two-toned catered meal, drink sweet white wine, and listen to an aspirational speech drone on before driving home,
Did you know that the leading cause of blindness in the United States is totally preventable? A cataract is a loss of transparency of the eye’s internal lens. As such, it can be thought of like a car’s dirty windshield. But not everyone cleans their windows at the same time and some tolerate it longer than others. You certainly don’t have to live with
Innovate Beverly Hills is the Chamber of Commerce’s largest annual event. This year, broadcast journalist Erica Mandy hosted, moderating panels attended by leaders in the restaurant, medical, and entertainment industries. The first panel, The Future of Food, featured Chef José Andrés (owner of ThinkFoodGroup), Chef Curtis Stone (Maude Restaurant), and Chef Sally Camacho Mueller (Tesse Restaurant) discussing how to continue inventing with food