What is Branding Photography? By: Starla Fortunato, Photographer Have you ever wondered why some influencers, speakers, or brands appear world-class in their photos and on their websites? The answer lies in their understanding that nobody does business quite like they do, and they capitalize on this uniqueness with passion. Each of us is beautifully different, with a wealth of life experiences. So why settle for
GAME CHANGER NEVER TAKE A BAD SELFIE AGAIN By: Starla Fortunato Luxury Brand Photographer Ready? Step 1 Let’s do a little selfie test. In the daylight, find a window. Put your back against the window and snap a shot. View your photo on your screen. Notice the uneven lighting. Dull features. Shadows under eyes? Don’t worry – you’ll delete this photo in a moment. Step 2 Now face the window and stand a couple of feet
Economic Forum Hosted by Torrey Pines Bank Delivers Late-2023 Forecast News outlets portray an economy in dire straits, but according to economist Dr. Christopher Thornberg, peeling back the layers tells a different story. It’s what Thornberg calls the gap between narrative and reality, which he cautions can lead to bad decisions and macroeconomic danger. “When the stories we tell each other are highly aligned with
Good Geofencing = Smart Marketing: How Geofencing Advertising Can Help You Target Your Audience and Eliminate Waste in Your Digital Marketing Campaigns Have you ever walked out of a local business and been prompted on your smartphone almost immediately by Google to write a review? If so, you were targeted using geofencing technology. While there are many ways to employ location-based mobile advertising tactics, the practice
Ready, Step, Goal! Whenever someone is embarking on a new workout or nutrition program the first question they are typically asked by the health or fitness professionals is this: "What are your goals?" While this is a question important to any transformation process, Ariel doesn't agree with this being the most important place to start. This approach tends to lead people down a path of big swings
Travel is back… finally. But how you travel moving forward will determine everything. To me the luxury travel industry was already hanging on by a thread. Over the last five years, the industry – in a bid to accommodate millennial travelers and social media influencers – has changed so much, it has lost sight of the true meaning of luxury, personalization, and service. Now
Located at the intersection of the palm tree lined North Doheny Drive and historic Sunset Strip, The West Hollywood EDITION symbolizes the modern luxury intersection where West Hollywood meets Beverly Hills. For those unfamiliar with the EDITION brand, this new generation of luxury was conceived by Ian Schrager in a partnership with Marriott International as an unexpected and refreshing collection of individualized, customized, one-of-a-kind
Due to the forceful impact of COVID-19, many small businesses are in dire need of assistance. In partnership with the Beverly Hills Chamber of Commerce, the Small Business Development Center (SBDC) hosted by El Camino College offers a number of resources to aid small businesses by providing critical and condensed information during this difficult time. Below is a list of frequently asked questions
The State of Luxury: Power Panel Series with Ann Shatilla (formally known as the Power Breakfast Panel Series) is one of the Beverly Hills Chamber’s most educational Signature Events. With content centered around the luxury market, this exciting and fast-paced corporate teaching seminar provides attendees with extensive and concrete business tips for ALL businesses. The event begins with a breakfast reception which offers the