When companies retain communications consultants after or just before major news, they miss the opportunity to be strategic and open the door to creating a secondary crisis that could make things even worse. Public relations is not a tactic, it's a process, and one that needs to be carefully planned and executed now. You aren’t doing your company any favors by hiring a
Studies show that direct-to-consumer (DTC) brands are changing the world of ecommerce by incorporating digitally creative and “disruptive” strategies to gain more visibility and brand loyalty, particularly with Millennials and Gen Z’ers. Many indie brands are also launching innovative campaigns and customizing products centered around consumer preferences and feedback. The DTC approach for many indie brands means building and nurturing more meaningful brand-consumer relationships
The State of Luxury: Power Panel Series with Ann Shatilla (formally known as the Power Breakfast Panel Series) is one of the Beverly Hills Chamber’s most educational Signature Events. With content centered around the luxury market, this exciting and fast-paced corporate teaching seminar provides attendees with extensive and concrete business tips for ALL businesses. The event begins with a breakfast reception which offers the
Public Relations is EVERYTHING "When business drops off, many entrepreneurs listen to their accountant's advice and cut back on advertising and promotion. That's the worst thing you can do. When times get tough your job is to promote more not less
Innovate Beverly Hills is the Chamber of Commerce’s largest annual event. This year, broadcast journalist Erica Mandy hosted, moderating panels attended by leaders in the restaurant, medical, and entertainment industries. The first panel, The Future of Food, featured Chef José Andrés (owner of ThinkFoodGroup), Chef Curtis Stone (Maude Restaurant), and Chef Sally Camacho Mueller (Tesse Restaurant) discussing how to continue inventing with food
A Harmony of Design, Style and Unique Amenities Await Guests at the New Boutique Hotel La Peer Hotel has officially opened its doors, ushering in a new era of luxury for West Hollywood’s bustling Design District. The boutique Kimpton hotel is an intimate oasis perfectly positioned between the famed streets of Santa Monica Boulevard and Melrose Avenue. Reflecting the surrounding neighborhood’s emphasis on design, art,
Bad reviews are the stuff of nightmares for business owners. Despite all the hard work you invest in ensuring an amazing experience for your customers and clients, a few of them will inevitably find something to complain about online. Sometimes they don’t like the price; sometimes they think that the receptionist is being rude; and other times they’re just angry that it took
Did you know that over 80% of Beverly Hills businesses are small businesses? Small Business Saturday is a national campaign created by American Express in 2010. There is Cyber Monday and Black Friday – Small Business Saturday is a way to show support for our local small businesses during the holiday season. Why shop small? According to Civic Economics, “on average, 48% of each purchase at local