'The Beverly Hills Chamber of Commerce has given me wonderful access to the City Leaders and I have the utmost respect for all the individuals involved at the city planning level.' John Bendheim – President - Bendheim Enterprises, Inc.More
Signature Event Highlight: State of Luxury – Power Panel Series with Ann Shatilla
The State of Luxury – Power Panel Series with Ann Shatilla (formally known as the Power Breakfast Panel Series) is one of the Beverly Hills Chamber’s most educational Signature Events. With content centered around the luxury market, this exciting and fast-paced corporate teaching seminar provides attendees with extensive and concrete business tips for ALL businesses.
The event begins with a breakfast reception which offers the perfect opportunity to network alongside fellow attendees while enjoying a delicious spread. Following the reception, an informative panel discussion takes place. Emmy-award winning national and global TV news producer and veteran luxury lifestyle media expert, Ann Shatilla, serves as the moderator and panelist alongside two to three other esteemed panelists.
Some of the previous esteemed panelists have included:
M (AKA Michael Chow), Owner of Global Find Dining Group MR CHOW Worldwide
Stan Rosenfield, President of Stan Rosenfield & Associates
Howard Bragman, Founder and CEO of LaBrea.Media
Leigh Davidson, Director of Brand Strategy, FNDR
Lash Fary, Founder and CEO of Distinctive Assets
Jeanie Pyun, Deputy Editor, The Hollywood Reporter
Desireé Duffy, Founder and CEO of Black Château
Some of the previous topics have included:
Latest luxury trends to take your business to the highest level, no matter what business
Top 5 Luxury Marketing, PR, and Concept trends tips for 2019
How to get you and your brand recognized today
Creating the new 5-point elevator pitch for clients for 2019
How economy upturns and downturns affect your marketing plan, what you need to know
Defining who the high-end buyer is today
How GenZ-ers are Extraordinary Shoppers
Top tips on what high end clients actually want
Specific pointers for social media, online and mobile
Editorial content versus advertising – pros and cons and learn who really decides coverage in newsrooms
Employee relations are a key to brand performance in 2019; what you have to teach your staff to beat the competition
Celebrity sponsorship – how it works
Crisis management for luxury brands
The NEW definition of luxury for millennials and how to service as they want – exact tips
What the luxury client actually wants today
Specifics on how social media, online and mobile are gaining prominence
More e-commerce; 68% of luxury goods brands are now selling goods over the internet – why you have to
How the latest travel trends are affecting your business – no matter what your business
The upcoming spring 2019 Power Panel will touch on the following topics:
Latest statistics on luxury business trends for 2019
What affluent consumers want in 2019 and marketing trends for luxury businesses
‘Alpha Growth’ – how to grow faster than your competitor with these three bold moves
‘Emotional Intelligence’ – why you must have these four business traits today to grow and how to bring Emotional Intelligence into your Digital Marketing Strategy
The HENRY’s (high-earners-not-rich-yet) – why this segment is now so important for luxury brands
Outlining the difference between traditional media, PR, and Social Media PR. Exactly what you need to know
Why affluent consumers are continuing to lose trust in Facebook
Instagram; A must in 2019 and how to do it at the ultra-luxury level. 40 Concrete How-to-Tips on what to include
12 ways to generate FREE publicity for your business
12 ways to get covered by media
How to prepare for a Hollywood level red carpet event – point by point
How to execute a Hollywood level red carpet event – point by point.
How to write the perfect press release, and why the ones you have been approving are not bringing the results you want
Attendees will receive an exclusive packet of proprietary and highly researched information put together by our dynamic moderator, Ann Shatilla. To read more about Ann Shatilla, click here.
Confirmed spring 2019 panelists include:
Sebastien Silvestri, Chief Operating Officer of Disruptive Group, a division of world-renowned lifestyle hospitality company SBE. He is known as one of the top innovative minds in the hospitality business. He oversees food and beverage operations globally and part of the recent acquisition of the Morgans Hotel Group, as well as the openings of the SLS Baha Mar in Nassau, Bahamas, the SLS LUX Brickell in Miami, and Mondrian Park Avenue in New York. To read more about Sebastien Silvestri, click here.
Tosh Berman, CEO and Co-Founder of The Madera Group. He is known as one of the brightest minds in the upscale landscape today as well as known for his brilliance in ‘conceptualizing’ and for ‘developing’ innovative marketing concepts, across several portfolios, his vision has changed business perceptions and set new standards. To read more about Tosh Berman, click here.
Jerry Digney, President of DIGNEY & CO. Public Relations. He is the longtime publicist for world-famous TCL Chinese Theatre, Bob Newhart, Ray Charles, BB King, The NEVILLES and a Hollywood leader in putting on world class Red Carpet events, Hand and Footprint ceremonies, Star’s on the Hollywood Walk of Fame, and Hollywood galas for some of the biggest names in the world. To read more about Jerry Digney, click here.
John Brennan, a Luxury Brand Experience expert. Brennan is a luxury corporate trainer specializing in offering luxury customer service, elevating the client experience, motivation, brand sales process, and team building. He is essentially brought in to “train-the-trainers.” To read more about John Brennan, click here.
The next State of Luxury – Power Panel Series with Ann Shatilla is on March 12, 2019 from 7:30 – 10 AM at The Peninsula Beverly Hills. For more details about the event or to register, click here.
