Good Geofencing = Smart Marketing: How Geofencing Advertising Can Help You Target Your Audience and Eliminate Waste in Your Digital Marketing Campaigns Have you ever walked out of a local business and been prompted on your smartphone almost immediately by Google to write a review? If so, you were targeted using geofencing technology. While there are many ways to employ location-based mobile advertising tactics, the practice
Dragon Horse Refresh: Digital Marketing Trends Is it time to give your digital marketing plan a refresh? With all the uncertainty of the current business cycle, your business can’t afford to fall behind in terms of digital marketing strategy. Machine learning and artificial intelligence software drive all kinds of enhancements across the digital marketing landscape. These systems are tapping information garnered from customer support dialogue,
The Importance of a Google Business Profile and How To Get It Started One of the most important tools any local business has for being discovered online is their Google Business Profile account. While your website is table stakes, your GBP account has a great deal of influence on how visible your brand is on Google search results, so it’s vital that you spend some time
With an audience that’s 810 million strong, LinkedIn is not the largest social network. But with face-to-face networking still the exception rather than the norm, LinkedIn is proving extremely valuable and soaring to new heights in popularity. Whether you visit the platform to find a new job, promote your business or build up your brand, there’s no denying the impact LinkedIn can have
No business operating in any market can survive without its customers. The question is, how do you draw new customers to your company and keep them coming back? While there's no surefire formula for instant success, having the right marketing and strategy can take you there faster and most cost-effectively. Although all established companies spend considerable time and resources to study their markets and
Quay Entertainment is a Premier Event Producer. What Does That Mean? You may not know what a premier event producer is, or what they do. What differentiates them from any other event producer is the scale of the event, the level of skill required to execute the event, the logistical challenges of the event, and the high profile nature of the event. The Quay (pronounced
What We Have Learned in Two Decades of Helping Our Clients Grow With TV Advertising A Short History of Dynamic Films Dynamic Films was established in April of 2004 by filmmaker Armand Gazarian. Prior to starting the company, Armand worked as a writer, producer, director and cinematographer on a number high-profile feature films and television shows for producers like Howard Stern, Drew Carey and Damon
First things first, you have to be found online somehow. Things to do in Beverly Hills is excited to be sharing the opportunity to list your business and events on www.thingstodoinbeverlyhills.com for FREE. A local online business advertising directory, their aim is to help businesses get found online and have achieve this by building every business their own page website (micro-site) this helps
Studies show that direct-to-consumer (DTC) brands are changing the world of ecommerce by incorporating digitally creative and “disruptive” strategies to gain more visibility and brand loyalty, particularly with Millennials and Gen Z’ers. Many indie brands are also launching innovative campaigns and customizing products centered around consumer preferences and feedback. The DTC approach for many indie brands means building and nurturing more meaningful brand-consumer relationships
The Rental Era has arrived. So much so, that this generation is being coined by trend forecasters as “Generation Rent.” With consumers’ increasing focus on sustainability, social sharing, and experiences rather than things, the rental model is the hero fashion has been waiting for. The success of this model stems from its impressive ability to solve the numerous problems facing today’s major retailers and