Summer BOLD is Back!
City streets will be filled with celebration and artistic wonder this summer as the City of Beverly Hills is now open later days. That’s right, BOLD is back! Residents and visitors are invited to sip, shop, and celebrate the summer season every Thursday, Friday, and Saturday evening beginning August 1 and continuing through August 24.
The festivities will kick-off down the iconic Rodeo Drive on August 1st with the largest celebration in the city. Live DJ sets, a dueling piano performance and an eclectic concert by Spanish opera and rock singer, Cristina Ramos, winner of Spain’s Got Talent, will entertain guests throughout this exciting evening. The fun will continue until nightfall and conclude with a spectacular fireworks display.
Following the kick-off celebration, BOLD will continue throughout the month with curated art walks, the Louis Vuitton X pop-up exhibit, Beverly Hills Proms, Concerts on Canon, NIKOLAKI gowns on display (courtesy of the Fashion Institute of Design and Merchandising) and an interactive hashtag mosaic wall. There will also be several Rodeo Drive activities, including a summer lounge, luxury installations, live mannequins, and architectural tours. For a full calendar of events, see the image below or click here.
Noteworthy and renowned artist Janet Echelman along with contemporary street artist Mr. Brainwash will be debuting temporary art instillations for everyone to enjoy. Echelman’s sculpture will offer a rare opportunity in which visitors can experience a colorful and breathtaking installation, spanning nearly 85 feet in length above North Santa Monica Boulevard. The sculpture, suspended between The Wallis Annenberg Center for the Performing Arts and Beverly Gardens Park, will feature vibrant hues of oranges, pinks, purples, and reds and will illuminate the night sky with specially designed LED lights. Known around the world for her installations that scale the size of buildings, Echelman’s work has been shown in a broad array of world-class cities such as Hong Kong, Dubai, Mexico City, Santiago, Boston, Sydney, and London, ensuring that the Beverly Hills installment is not something to miss.
Be sure to take part in all BOLD festivities throughout the month of August. All events and activities are complimentary to attend and open to all ages. We hope to see you there!