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Beverly Hills Chamber of Commerce
  -  “How to’s”   -  Maximize Your Content Marketing and Finding Your Business’ Target Audience


Social media content as a business strategy for every website or mobile app is useful and important, especially when it comes to search engine optimization (SEO). Content such as text, logos, graphics, photos, videos, also help to determine the design, advertising, organization, and navigation of the site, all to communicate with your audience or customers. This may be overwhelming but it will take time to develop quality content that will benefit your business in the long run. Here are a few techniques for content strategy:

  • Build a site map and wireframe. A site map is your project’s architecture design. No matter what your project is, whether a cooking channel, website, or mobile app, a site map can help you visualize how each part is connected. A wireframe is like a blueprint. Draw a layout and write down the text of what you want to communicate to your customers. Use adjectives to illustrate emotions you want to express or evoke feelings you want your customers to feel.
  • Once you have the visual structure and scope of the form, determine the relevant content for the project. Decide on the specific content you want to present and keep everything simple, direct, and easy to understand. Then start gathering or writing content, making sure content is locatable with categories or labels.
  • Think about keywords while gathering or creating content, because it will be crucial for your SEO. Quality content makes a big difference: advertising and Google Search with quality content appear to be much more effective. Therefore, hiring a content creator or writer helps to save time and will improve the overall result of the project. Professional artists, illustrators, photographers, and engineers will provide you with better content for marketing purposes, speeding up your process and helping you stand out.


How to find and know your target audience

Finding and understanding your target market is an important component for all businesses and entrepreneurs. If you are a business or entrepreneur looking for your potential customers, you can start by doing simple target market research. Whether formally or informally, target market research is one of the best ways to start finding your audience. Here are 4 simple steps:

  1. Gather general information about the users and different platforms. Have a general understanding of different types of websites or mobile app users. Pay attention to user habits, age groups, image usage, navigation, etc. Also get to know different social media platforms and search engines. Both have a great amount of traffic flow, and they are definitely the best advertising platforms today.
  2. Check out your competition. Assess what you like and what you don’t like. Avoid the mistakes and apply the things you like to your project.
  3. Design an ad, and make sure it engages your customers. This will help you understand your customers in more depth. Then run a few ads on social media or search engines such as Facebook Ad, Instagram Ad, or Google AdSense to help increase traffic to your site and collect analytics.
  4. Ask questions about the analytics and what you can do with them. For example, do they live in the suburbs or countryside (if your business requires target location)? Are any colors or graphic images particularly appealing to the target audience? Write down these notes with many adjectives.

Now you can summarize everything you have researched, giving you a customer’s perspective to find out what they are truly looking for. You can also educate your target audience by defining the true benefits of your business. Make them realize the value of your product and service. When it comes to future advertising, this helps to design, engage, and advertise more precisely and accurately.

Kirin Creative is a fresh, creative, and innovative full-service digital agency in Beverly Hills. They are experts in Web Design, Mobile App Development, Social Media Marketing, SEO, and more. To schedule your complimentary consultation, contact