The Beverly Hills Chamber of Commerce, in partnership with the City of Beverly Hills, successfully completed its annual Business Attraction & Retention Mission to New York on October 20–24, 2025. Led by Mayor Sharona Nazarian, Vice Mayor Craig Corman, City Manager Nancy Hunt-Coffey, Assistant City Manager Ryan Gohlich, Chamber President Todd Johnson, Chamber Board Chair Offer Nissenbaum, and Chamber SVP Blair Schlecter, the delegation included civic leaders and Chamber executives, all dedicated to strengthening Beverly Hills’ position as a premier global destination for exceptional retail, dining, hospitality, and investment. This year, the Chamber prioritized categories with the highest demand and strongest community benefit, namely luxury retailers, innovative experiential concepts, and a diverse culinary landscape, recognizing that while vacancy remains low, meaningful opportunities exist to further elevate our business mix.

Over the four days, the Chamber delegation engaged directly with several of the world’s most influential luxury groups and brands. Conversations with LVMH (Louis Vuitton, Dior, Tiffany & Co.), Kering (Gucci, Saint Laurent, Bottega Veneta), and Richemont Group (Cartier, Van Cleef & Arpels, Montblanc), along with established American icons such as Ralph Lauren, reaffirmed the strong performance of the Beverly Hills market and its exceptional ability to drive global brand visibility. Notably, multiple businesses expressed that Beverly Hills remains unmatched in brand prestige, audience engagement, and long-term growth potential, making it a top choice for flagship enhancements and future expansion.

Culinary and experiential hospitality remained a major focus of this year’s mission. Meetings with renowned operators including Gabriel Kreuther, Jeju Noodle Bar, Fish Cheeks, Chatti, and Marky’s positioned Beverly Hills as the natural West Coast home for rising dining concepts seeking a discerning audience and high-impact exposure. Emerging trends such as cross-cultural fusion cuisines, including Thai, Caribbean, French, and more, were identified as compelling additions that align strongly with local demand and international visitor expectations. Additionally, several operators showed interest in activating through pop-ups before permanent leasing, offering an agile path to market and added vibrancy for our community.

Strengthening ongoing relationships with beloved Beverly Hills establishments such as Dante and Saks Fifth Avenue also ensured that business retention continues to be as proactive and prioritized as recruitment. Partners shared appreciation for the City’s exceptional public safety network, including fire, police, and community services, and the personalized engagement demonstrated by in-person visits from Beverly Hills leadership. Many expressed excitement about upcoming development milestones and the support available to align their brand activations with major city events and initiatives.

Our messaging resonated strongly as we showcased Beverly Hills’ unparalleled competitive advantages, including its global brand recognition, highly engaged resident and visitor base, responsive business environment, and major infrastructure investments including the Purple (D Line) Subway Extension and One Beverly Hills. These major projects bolster our economic momentum and expedite development opportunities that enable renewed energy flow and strategies. The delegation also emphasized that economic development efforts extend beyond the Business Triangle, supporting connection and vitality across all commercial districts.

Through these strategic engagements, the Chamber is driving meaningful expansion, supporting our current partners, and ensuring Beverly Hills continues to thrive as the leader in luxury commerce and experience. The most impactful element of the mission was the strengthening of key relationships, creating alignment on next-step collaborations, shared marketing efforts, and business activation planning that will shape the future of our city. Beverly Hills’ worldwide reputation, together with unmatched access to high-spending residents, visitors, and tourism from across the globe, continues to make it the premier address for business success.

With strong interest in site tours and investment exploration already underway, the Chamber is now focused on cultivating these opportunities and leveraging the excitement surrounding the LVMH Rodeo Drive project, One Beverly Hills, and the D Line Extension to accelerate new openings and expansions throughout 2026.

We look forward to sharing promising updates as discussions progress and to welcoming the next wave of distinguished brands to Beverly Hills. Businesses in New York City interested in expanding or relocating to Beverly Hills please reach out to:

Blair Schlecter
Senior Vice President | Economic Development & Government Affairs
310.248.1000 ×109
schlecter@beverlyhillschamber.com