Set at Franklin Avenue and Orange Drive, overlooking Hollywood Boulevard, The Magic Castle stands as one of Los Angeles’ most mysterious and iconic landmarks. Its presence feels deeply connected to the illumination of the city, from the Chateauesque jewel above Hollywood Boulevard to the legendary icons found moments away along Sunset Boulevard, including The Beverly Hills Hotel and Greystone Mansion.

Upon arrival, Chamber President & CEO Todd Johnson, Senior Vice President Blair Schlecter, and Chamber staff were warmly welcomed by Erika Larsen and Jessica Hopkins, President & COO of The Magic Castle. The duo steward an institution that has been closely tied to their family for generations, carrying forward a legacy of magic.

As we entered the vestibule, we approached the famed secret passage, opened only by speaking the secret phrase. Inside, the atmosphere immediately reflected the storied character. With a strict no-photography policy, the experience encourages guests to be fully present, preserving the mystery and intimacy that define the club.

After being shown the main bar and the layout of the historic mansion, we gathered for cocktails and conversation, speaking about the history imbued throughout the building, the Larsen family’s legacy, Hollywood’s golden-era mystique, and the natural connection between The Magic Castle and Beverly Hills.

The history of The Magic Castle is inseparable from the Larsen family. William W. Larsen Sr. and his wife, Gerrie, helped establish magic as a family legacy, later carried forward by their sons, Bill Larsen Jr. and Milt Larsen. In the early 1960s, the family transformed the historic mansion, built in 1908 by banker Rollin B. Lane on Franklin Avenue, into a private clubhouse dedicated to magic, performance, and theatrical hospitality.

Throughout the visit, every room revealed another layer of story. From custom bars crafted from stage floors to a gallery of magic photography, lithographs, prints, paintings, sculpture and hidden architectural details, the Castle feels designed to transport guests into a world of impossible dimension. Each room offers its own character, allowing performances to unfold in settings that feel eternal and timeless.

At the end of the visit, Erika and Jessica led our team into a private roundtable room, where the setting itself heightened the anticipation before an intimate card performance unfolded just for our group. What followed was an inexplicable display of skill, timing, and illusion that left our team in complete astonishment. From there, we were invited to wander the members-only club and experience carte blanche magic throughout the remainder of the evening.

There is a powerful alignment between The Magic Castle and Beverly Hills. Both are rooted in legacy, refinement, craftsmanship, and the arts. Beverly Hills continues to welcome high-level visitors from around the world, natural flâneurs, in search of beauty, elegance, and a storied journey.

As Beverly Hills continues to celebrate its cultural excellence, The Magic Castle remains a nearby abode of mystique, one that reflects the enduring spirit and imagination of Los Angeles.

Learn More: https://www.magiccastle.com/

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Set on 17.5 acres at the western gateway of the city, The One Beverly Hills will bring together the Aman Beverly Hills hotel, two Aman-branded residential towers, Aman Club, curated luxury retail and dining, wellness spaces, 10 acres of botanical gardens and open space, along with the thoughtful renovation of The Beverly Hilton. The scale and integration of these elements signal a transformative addition to the city’s new landmark.

The experience began with an introduction to the development leadership at CAIN Development, including Senior Managing Director & Head of Development Larry Green and Vice President of Development Scott Priester. The tour commenced at CAIN’s Century City office, a refined skyrise suite that serves as the operational nucleus of the project, where strategy and architecture converge.

At the center of the presentation was a remarkable three-dimensional architectural model of the entire development, envisioned by world-renowned architect Norman Foster. Crafted with precision, the model offered a bird’s-eye perspective of the master plan. This physical representation, paired with immersive digital renderings and a cinematic video presentation, brought the project to life in a way that transcended conventional planning review.

The presentation highlighted Aman’s signature approach seamlessly integrated into a Beverly Hills urban context. Residences, hotel accommodations, curated retail, and elevated amenities are all designed to coexist within a fully realized ecosystem of luxury.

An intriguing detail shared during the session underscored the sheer scale: the volume of earth excavated to date could fill wheelbarrows stretching from Beverly Hills to London. It is a vivid illustration of the magnitude of transformation currently underway.

The second phase of the tour transitioned from conceptual to physical. Crossing the boulevard, the group arrived at the southwestern cornerstone of the site. What now appears as a vast, open excavation is the foundation of a future landmark. Towering retaining walls, dense frameworks of rebar, and the early formation of structural cores reveal the complexity of engineering at work. Multiple cranes move in coordinated rhythm as the build continues.

The tour culminated at the illustrious “The New” Merv Griffin Way, a famous stretch of road connecting a section of Wilshire and Santa Monica Blvd, offering a compelling vantage point. This corridor, currently in transition, will evolve into a multi-level integrated thoroughfare framed by lush gardens and walkable design. 

CAIN Development’s The One Beverly Hills project represents one of the most ambitious mixed-use luxury developments in the United States. Its alignment with Aman elevates its global prestige, alongside Beverly Hills as a continued leader in high-end lifestyle innovation. Thank you for the opportunity to experience the development process unfold.⁠

Learn More:
Cain International and The Beverly Hilton
The One Beverly Hills
The Aman

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Over the course of three days, the delegation engaged with more than 25 businesses representing a range of industries including hospitality, restaurant concepts, retail, arts, and culture. The mission provided an opportunity to meet directly with founders, operators, and executives to discuss expansion strategies, evolving consumer expectations, and the unique environment Beverly Hills offers to businesses seeking an internationally recognized location. These conversations are part of the Chamber’s ongoing strategy to cultivate relationships with companies that align with the city’s distinctive ecosystem of luxury retail, fine dining, arts, and experiential destinations.

One highlight of the trip was a visit to Caracas Bakery, where Venezuelan-inspired sourdough breads and pastries reflect a strong commitment to cultural authenticity and craftsmanship. The family-owned concept stood out as an example of the kind of distinctive and experience-driven businesses that resonate with the curated environment of Beverly Hills. Another memorable visit took place at Marky’s Caviar, where the delegation learned about the company’s luxury caviar offerings and its commitment to sustainability through its Sturgeon Aquafarms in Bascom, Florida. Marky’s produces the only purebred Beluga caviar in the United States, demonstrating how heritage craftsmanship and responsible stewardship can coexist within the luxury food sector.

The delegation also explored several of Miami’s most influential hospitality and cultural destinations, gaining insight into how experiential environments shape tourism and civic identity. These included the acclaimed dining destinations MILA, LPM Restaurant & Bar, and Shingo, each known for blending culinary excellence with immersive design and atmosphere. Beyond hospitality, the group visited the celebrated cultural venues Faena Theater and Wynwood Walls, as well as the internationally recognized design showcase Design Miami. Together, these locations illustrate how art, architecture, culinary innovation, and hospitality can work together to create dynamic cultural districts that attract global visitors and investors.

For Beverly Hills, already home to world-class restaurants, luxury retail, arts institutions, and internationally recognized landmarks, these visits offered valuable perspective on how other leading cities cultivate vibrant business ecosystems while maintaining a distinctive identity. Observing these concepts firsthand helps inform how Beverly Hills continues to evolve as a destination that balances heritage, innovation, and economic vitality.

Founded in 1923, the Beverly Hills Chamber of Commerce remains the authoritative voice for the city’s business community. Under the leadership of President and CEO Todd Johnson, the Chamber produces more than 150 events each year and continues to expand initiatives focused on advocacy, relationship-building, and strategic economic development. The Miami mission represents one component of a broader business attraction and retention strategy designed to identify companies that can thrive within Beverly Hills’ unique commercial landscape.

Interest in Beverly Hills remains strong. Several companies expressed enthusiasm about potential collaboration and future opportunities within the city, reinforcing Beverly Hills’ reputation as a premier global destination for luxury commerce, culture, and entrepreneurship. In the months ahead, the Chamber and the City will continue coordinated outreach, provide follow-up materials, and evaluate next steps with the most promising partners identified during the trip.

As the Chamber looks toward the remainder of 2026, its focus remains on strengthening Beverly Hills’ position as a world-class business destination while supporting the social, cultural, and civic fabric that defines the community. Through initiatives such as the Miami Business Attraction and Retention Mission, the City and the Chamber continue their long-standing commitment to fostering economic vitality, building meaningful partnerships, and preserving the unique character that makes Beverly Hills exceptional.

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Guests were honored to hear from Dr. Arun Sharma, PhD, a leading stem cell biologist specializing in cardiovascular biology and space biosciences. Dr. Sharma is an associate professor at Cedars-Sinai and is affiliated with the Board of Governors Regenerative Medicine Institute, the Smidt Heart Institute, the Cancer Institute, and the Department of Biomedical Sciences. He also serves as Director of the Center for Space Medicine Research and Director of the CIRM Shared Resources Laboratory. His presentation offered an inspiring look at how cutting-edge biomedical research is advancing human health, both on Earth and beyond.

The evening included a powerful Inspirational Moment from Rotary member Tara Riceberg, who shared reflections following a tragic fire on Christmas Day that claimed her business and impacted neighboring families. Her remarks underscored the importance of compassion, perseverance, and community support in times of adversity.

Service remained at the forefront as the Rotary Club of Beverly Hills awarded grants to two impactful local organizations, Verbum Dei Jesuit High School and CASA of Los Angeles

The Chamber was proud to participate in the program with Todd Johnson, President & CEO of the Beverly Hills Chamber of Commerce, who joined Rotary as a featured speaker. Todd shared insights on Beverly Hills’ evolving business landscape and emphasized the value of collaboration between civic institutions, service organizations, and the local business community.

Hosted at the iconic The Beverly Hills Hotel, the evening was a strong reminder of how shared leadership and service strengthen Beverly Hills. The Chamber looks forward to continued partnership with the Rotary Club of Beverly Hills in support of our city and the causes that make it thrive.

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Throughout the year, the Council reinforced its mission: to provide members with direct access to decision-makers, to elevate understanding of regional trends, and to strengthen the long-term growth and competitiveness of Beverly Hills. From public safety innovation to global sporting events, healthcare leadership, and luxury industry trends, each luncheon offered a unique lens into the forces shaping our economic landscape.

December – A Statewide Perspective with Senator Ben Allen

The final program of the year featured California State Senator Ben Allen, who provided a comprehensive briefing on major issues facing the state—from environmental sustainability and climate legislation to electoral reform, education, and arts advocacy. As the author of landmark statewide policies, Senator Allen offered clarity on how upcoming initiatives could shape the economic and regulatory landscape for Beverly Hills businesses in 2026 and beyond.

November – A Vision for Beverly Hills with Mayor Sharona Nazarian

In November, the Council welcomed Mayor Sharona R. Nazarian, PsyD, the first Iranian American woman to serve as Mayor of Beverly Hills. Mayor Nazarian outlined her achievements and signature initiatives, including BHPD Live Link, BH Fire Watch, Spotlight with Sharona, Sharona’s Innovation Circle, and expanded business engagement programs. Her address underscored a year defined by public safety, innovation, intergenerational unity, and community partnership.

October – The Future of Healthcare with Cedars-Sinai CEO Dr. Peter Slavin

October brought an extraordinary presentation from Dr. Peter Slavin, CEO of Cedars-Sinai Medical Center and former President of Massachusetts General Hospital. Dr. Slavin offered high-level insight into innovation in clinical care, research leadership, workforce development, and the evolving demands of premier healthcare systems. His perspective highlighted Cedars-Sinai’s vital role in driving global excellence from right here in Beverly Hills.

September – Preparing for the 2028 Olympic & Paralympic Games

Representatives from LA28—Vic Nol and Rachel Chiu—briefed the Council on infrastructure, venue planning, transportation, hospitality readiness, and the economic opportunities ahead as Los Angeles prepares to host the world in 2028. Members gained clarity on how the Olympics will impact both regional strategy and local business activity.

August – Inside the BHPD K9 Unit

August’s program spotlighted Beverly Hills’ dedicated K9 Unit. Members learned about specialized training, tactical operations, and the mission of the BHPD K9 Foundation, which supports the long-term care and retirement needs of these service dogs. A live demonstration offered an unforgettable look at the partnership between officers and their canine counterparts.

June – Behind the Rose Parade® with CEO David Eads

CEO of the Pasadena Tournament of Roses, David Eads, brought members inside the production of two of America’s most iconic events: the Rose Parade® and the Rose Bowl Game®. Eads shared operational insights, community impact, and the immense coordination that goes into hosting millions of viewers annually.

May – Public Safety Innovations with Chief Mark Stainbrook

Police Chief Mark Stainbrook briefed members on emerging law enforcement technologies—including the city’s growing drone program—and how Beverly Hills continues to set national standards in public safety. His remarks, rooted in decades of domestic and international experience, provided clarity and confidence in the city’s forward-facing safety strategy.

April – A Taste of Luxury at the B/S/H Showroom

The year opened with an immersive experience at the B/S/H Showroom on North Canon Drive, home to Bosch, Thermador, and Gaggenau. Members explored world-class craftsmanship and design innovation alongside a beautifully catered lunch from Bottega Louie, complete with Italian coffee and affogatos.

Above and beyond the monthly networking events, the Economic Development team advanced several strategic initiatives that strengthened Beverly Hills’ business ecosystem. Working alongside the City of Beverly Hills, the Chamber continued its annual New York City Mission, engaging luxury retailers and international brands interested in expanding into the Beverly Hills market. The team also partnered with City leadership on Mayoral Business Retention Meetings to connect with established businesses, gather insights, and provide tailored support. In addition, the Broker’s Roundtable brought together commercial brokers for quarterly conversations that offered real-time market updates and enhanced coordination with City departments. Together, these initiatives deepened relationships, supported growth, and reinforced Beverly Hills as a thriving global destination for business, culture, and innovation.

The Economic Development Committee continues to be a vital forum for dialogue, policy insight, and direct engagement with leaders shaping the future of Beverly Hills. If you’d like to be part of these high-value conversations, EDC access is included with Silver-level memberships and above. Non-members or General members may also purchase admission individually or as an add-on.

Join us at the next meeting and help shape the economic landscape of our city.
Learn more about the Economic Development Council (EDC) here.

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Over the four days, the Chamber delegation engaged directly with several of the world’s most influential luxury groups and brands. Conversations with LVMH (Louis Vuitton, Dior, Tiffany & Co.), Kering (Gucci, Saint Laurent, Bottega Veneta), and Richemont Group (Cartier, Van Cleef & Arpels, Montblanc), along with established American icons such as Ralph Lauren, reaffirmed the strong performance of the Beverly Hills market and its exceptional ability to drive global brand visibility. Notably, multiple businesses expressed that Beverly Hills remains unmatched in brand prestige, audience engagement, and long-term growth potential, making it a top choice for flagship enhancements and future expansion.

Culinary and experiential hospitality remained a major focus of this year’s mission. Meetings with renowned operators including Gabriel Kreuther, Jeju Noodle Bar, Fish Cheeks, Chatti, and Marky’s positioned Beverly Hills as the natural West Coast home for rising dining concepts seeking a discerning audience and high-impact exposure. Emerging trends such as cross-cultural fusion cuisines, including Thai, Caribbean, French, and more, were identified as compelling additions that align strongly with local demand and international visitor expectations. Additionally, several operators showed interest in activating through pop-ups before permanent leasing, offering an agile path to market and added vibrancy for our community.

Strengthening ongoing relationships with beloved Beverly Hills establishments such as Dante and Saks Fifth Avenue also ensured that business retention continues to be as proactive and prioritized as recruitment. Partners shared appreciation for the City’s exceptional public safety network, including fire, police, and community services, and the personalized engagement demonstrated by in-person visits from Beverly Hills leadership. Many expressed excitement about upcoming development milestones and the support available to align their brand activations with major city events and initiatives.

Our messaging resonated strongly as we showcased Beverly Hills’ unparalleled competitive advantages, including its global brand recognition, highly engaged resident and visitor base, responsive business environment, and major infrastructure investments including the Purple (D Line) Subway Extension and One Beverly Hills. These major projects bolster our economic momentum and expedite development opportunities that enable renewed energy flow and strategies. The delegation also emphasized that economic development efforts extend beyond the Business Triangle, supporting connection and vitality across all commercial districts.

Through these strategic engagements, the Chamber is driving meaningful expansion, supporting our current partners, and ensuring Beverly Hills continues to thrive as the leader in luxury commerce and experience. The most impactful element of the mission was the strengthening of key relationships, creating alignment on next-step collaborations, shared marketing efforts, and business activation planning that will shape the future of our city. Beverly Hills’ worldwide reputation, together with unmatched access to high-spending residents, visitors, and tourism from across the globe, continues to make it the premier address for business success.

With strong interest in site tours and investment exploration already underway, the Chamber is now focused on cultivating these opportunities and leveraging the excitement surrounding the LVMH Rodeo Drive project, One Beverly Hills, and the D Line Extension to accelerate new openings and expansions throughout 2026.

We look forward to sharing promising updates as discussions progress and to welcoming the next wave of distinguished brands to Beverly Hills. Businesses in New York City interested in expanding or relocating to Beverly Hills please reach out to:

Blair Schlecter
Senior Vice President | Economic Development & Government Affairs
310.248.1000 ×109
schlecter@beverlyhillschamber.com

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(310) 248-1000
9400 S. Santa Monica Blvd. 2nd Floor
Beverly Hills, CA 90210

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BEVERLY HILLS, CA, June 6th, 2022 — Transworld Business Advisors, the world’s leading business brokerage and franchise development company, has expanded into Beverly Hills, CA, with the addition of franchisee Jeni Abramson as President and Principal Broker of Transworld Business Advisors of Beverly Hills. With extensive experience in enterprise sales and commercial transactions, Abramson will lead a team of advisors providing franchise development and business brokerage services to assist business owners in achieving franchise and transactional successes.

“We are thrilled to expand to Beverly Hills and offer our services to the Los Angeles market,” Abramson said. “Los Angeles has been historically under-served by business brokers, which has caused many businesses to shutter without finding a buyer. We are here to change that reality and help business owners achieve their goals and maximize value.”

The Beverly Hills Transworld franchise, located centrally on Wilshire Blvd, offers its business brokerage and franchise development services throughout Los Angeles. “This is one of the most dynamic, diverse and economically robust metro areas in the world,” said Jeni Abramson.

Abramson’s goals for 2022 include adding a team of agents to focus on the brand’s numerous listings and assist in current business sales transactions. “We are data-driven in setting goals and metrics for each agent to drive their success,” said the President and Principal Broker. “However, our business philosophy is centered on building long-lasting relationships with the local business community and being actively involved with key organizations, such as the Beverly Hills Chamber of Commerce. This is a tremendous market and we intend to take full advantage of it.” 

In her role at Transworld Business Advisors of Beverly Hills, Jeni Abramson will be heavily involved in the Los Angeles business community, coaching and mentoring business owners on franchise development and exit strategies that maximize market value. Her office will also be working with buyers on navigating the acquisition process and successfully achieving their entrepreneurial goals.

“I am thrilled to be part of the Transworld Business Advisors family,” said Abramson. “We are excited about the future and look forward to serving the Los Angeles business community.””

As the world’s largest business brokerage and M&A firm, Transworld Business Advisors has helped over 10,000 business owners maximize the value of their business. Transworld’s business brokers sell more businesses than anyone else in the world. 

About Transworld Business Advisors 

Transworld Business Advisors® is part of United Franchise Group™ (UFG) family of affiliated brands. With 40 years of business brokerage experience, Transworld Business Advisors is in the business of helping buyers and sellers connect, conducting franchise consulting, and franchise development. The company represents acquisition-minded corporations or individuals interested in owning their own company or franchise. From business brokerage to mergers and acquisitions, Transworld Business Advisors are business sale specialists that represent numerous listings across multiple industries. For information about buying or selling a business visit, www.tworld.com and for information on owning a Transworld franchise, visit www.tworldfranchise.com . 

About United Franchise Group 

Led by CEO Ray Titus, United Franchise Group™ (UFG) is home to an affiliated family of brands and consultants including Accurate Franchising Inc.™, FranchiseMart®, Franchise Real Estate™, Fully Promoted®, Preveer™ (formerly Resource Operations International), Signarama®, Transworld Business Advisors®, and the Coworks™ division consisting of Network Lead Exchange™(NLX), Office Evolution® (OE) and Venture X® as well as a food division featuring Graze Craze®, Jon Smith Subs®, and The Great Greek Mediterranean Grill®. UFG affiliated brands include over 1600 franchises in more than 60 countries, with consultants that have helped develop over 350 brands into franchises, in over 80 countries with more than 2500 franchisees. With over three decades in the franchising industry United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. 

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An unexpected expense arises that puts us behind on our rent, a family member becomes ill, and setbacks abound that seem almost hostile in nature. It’s hard enough to organize our thoughts as it is, but even harder to find the energy to solve our problems.

Sometimes, it seems like we just can’t get a break. But the problem really arises when challenges such as this mount. When that happens, we become overwhelmed and are most at risk of quitting on our dreams and goals or even life.

Everyone feels like quitting at some point, gets under the blanket and completely ignores everyone and everything. It happens to the best of us, but know that this “escape” is temporary, this year of 2020 is almost done! You should allow yourself a break every now and then; you need to recharge in order to start fresh, but never allow that break to last for too long and turn you into a quitter. We are all planning on 2021 being a better year.

Quitting won’t make the challenges go away. The only way to truly handle our challenges is by facing them head on – and that requires a powerful, pure-burning motivation to take action despite these setbacks. But where do we get the necessary motivation from?

Many of you know I am passionate about my dogs. I found that if dogs could teach us……… We would learn such things as

1. A warm and loving greeting when loved ones return home.

2. Enjoy a fresh breeze and the wind blowing in your hair.

3. Take naps and stretch before rising.

4. Run, romp and play daily.

5. Avoid biting when a growl will do.

6. Delight in the simple joy of a long walk.

7. Be loyal.

8. Never pretend to be something you are not.

9. If what you want lies buried, dig until you find it.

10. When someone is having a bad day, be silent, sit close to them, and nuzzle them gently.

I hope this brings some peace and a smile to your face. We are resilient as the human race and no matter your belief, there is a higher calling and they do have control over each of us if we allow and listen.

Todd Johnson,

President & CEO,

Beverly Hills Chamber of Commerce

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Founder and CEO of Kimia Wellness, Roy Kimia, who did not always have a close relationship with holistic wellness, recently shared his journey in a VoyageLA article. Roy was introduced to a variety of holistic healing treatments for chronic back pain and experienced the immense benefits firsthand. Inspired by the impact the treatments had in his life, Roy was empowered to spread the blessings of holistic health to others.

Roy studied for five years to receive his Masters in Acupuncture and Traditional Chinese Medicine from Emperor’s College in Santa Monica, California. He began assembling a group of practitioners with a wide array of specialities, and Kimia Wellness was born. 

Holistic wellness focuses on caring for all of a patient’s needs: physical, mental, or spiritual. Kimia Wellness is an integrated clinic that can work alongside Western MDs, as well as independently, to help treat many conditions and symptoms. They also build health programs for preventive care, which ensure their patients stay their healthiest self. Kimia Wellness has patients with concerns ranging from physical pain to stress and depression. Their wide array of offerings make it easy to find treatments best suited for individual needs and lifestyles. Kimia Wellness has a team of 25 practitioners and offers 15 different treatments such as acupuncture, physical therapy, and Chinese Herbal Medicine.

Kimia Wellness has made it their main priority to keep their patients safe through new Covid-19 safety protocols. They are offering limited in-person services with a revised scheduling system allowing time for extensive cleaning and disinfecting. They also require masks and gloves to be worn during treatments. Kimia Wellness has extended their other services to online platforms and offer video call appointments. They also have a wide array of complimentary videos and resources. 

It is important to prioritize your mental and physical wellbeing, especially in stressful times. They now have a HOLIDAY GIFT for first time patients! Use Code: “Happy Health” to receive free Chinese Herbal Medicine at your first acupuncture session. For more information about Kimia Wellness and their services, visit their website here or call (424) 274-2632. Kimia Wellness is located at 6320 Commodore Sloat Dr. Los Angeles, CA 90048.

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