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Tag: PR

The Entrepreneur’s Secret Handbook of the Favor Economy by Sheena Tahilramani

Posted by admin on August 9th, 2016

Most of us associate the word currency with money. But informal non-monetary currencies are still flourishing. Exchanges of this kind have taken place for centuries. Probably most cultures across the globe incorporate favor exchange in their trading practices. Nowhere is this more useful than in the business world, where a favor from the right individual […]

Why PR is Critical for your Startup’s Success By Sheena Tahilramani and Denise Gitsham

Posted by admin on July 7th, 2016

While some argue that hiring a public relations team shouldn’t be at the top of a startup’s to-do list, these PR mavens say hiring such a team is more important than you think. Maybe you’re an entrepreneur who just secured your first significant round of funding. Or perhaps you’ve just leveraged your own savings to […]

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