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Categories : “How to’s”
Industry : Marketing
As with any other critical business activity, your Internet & Digital Marketing campaign must be monitored to ensure it’s working to full potential. Best performance outcomes and high returns on investment can only be achieved by taking stock and improving on what you’re already doing or are planning to do. The problem, however, is that many marketing campaigns go awry because there’s no such monitoring system in place. This is where a highly valued Audit is the solution.
Whatever your type of business, your goals, whether you’ve an existing campaign or about to start one, or whether your campaign is failing or succeeding, the fact is that an audit can improve your results and outcomes.
Ensuring practice connects with real results, customized Internet & Digital Marketing Audits:
There are three types of audits:
The Pre-Strategy Audit: A First-Rate Planning Support Tool
Many firms fail to evaluate whether a digital marketing activity they intend implementing will provide the returns they require. Instead, they rush head long into their marketing efforts and ultimately become frustrated with sub-optimal outcomes. It’s only at this stage that they consider performing an audit – having already lost valuable time, investment dollars, energy, morale and prospective customers and sales. A Pre-Strategy Audit ensures that business don’t become caught up in the commotion surrounding this electrifying technology. It provides a level head, objectively addressing the questions: Is the activity really beneficial to my organization? Or, am I just jumping in because everyone else is?
Find Out How to Improve Your Existing IM Campaign Beyond Recognition
Continual improvement and best practice performance is at the core of Internet Marketing (IM) Audits. Increasing results, best practice in your industry and growing your organization is what an IM Audit is all about.
IM campaign results not what you predicted? IM program obviously under-performing? Competitors leaving you behind online? Unsure of your campaign’s future direction? Looking to streamline your IM expenses? Need better returns on your IM investment?
An IM Audit traverses a myriad of activities and can consist of:
Third-party, Objective Auditing for Maximum Results
Providing Independent Auditing is essential act to entertain a third party to your marketing provider and yourself – performing objective, independent reviews and evaluation of your current or proposed Internet & Digital Marketing strategy. Within the industry, it is common to have the same firm auditing and pitching to solve the problems they find or purport to have found. Depending upon the scenario in question, this can be somewhat dubious. Suggested remedies might not always be for the benefit of your business; rather, it is to line the provider’s pocket. The benefits of an Independent Audit include:
For more information on how an independent audit of your marketing campaign can help your organization, refer to the contact information below.